The National Agency for Food and Drug Administration and Control (NAFDAC) has issued a consumer alert about counterfeit 12-gram sachets of Cowbell marketed as “Our Milk,” a product Promasidor Nigeria Ltd. stopped producing in September 2023, the manufacturer says. The genuine Cowbell brand now sells a reformulated product under the name “Our Creamy Goodness,” and NAFDAC’s warning urges shoppers to be vigilant and avoid buying suspect sachets.
Images circulating on social media — amplified by news accounts and screenshots shared online — show side-by-side comparisons of an imitation sachet carrying the older “Our Milk” label and the current official packaging marked “Our Creamy Goodness.” Observers note clear differences in print quality, layout of the nutrition panel and product identifiers, and other packaging details that consumers can use to distinguish genuine from fake products.
NAFDAC typically issues such alerts when unregistered or counterfeit food items are found in markets; counterfeit dairy and powdered-milk products can be particularly risky because poor manufacturing or contamination may make them unsafe, and they may not meet stated nutritional standards. The agency is asking retailers, distributors and shoppers to check product labelling carefully and to report suspicious packages to its consumer protection channels.
Promasidor’s decision to discontinue the older 12g “Our Milk” sachet in 2023 and replace it with the “Our Creamy Goodness” line is central to the notice: any sachet still advertising the discontinued name should be treated with suspicion, the alert says. Authorities advise consumers to buy from reputable, traceable sellers and to avoid unusually cheap or damaged sachets that lack clear batch numbers, expiry dates or the correct manufacturer information.
What shoppers should check
Confirm the product name on the front: genuine packs now carry “Our Creamy Goodness.”
Inspect the nutrition panel and manufacturer details; poor print quality or missing information is a red flag.
Look for legible batch/lot numbers and expiry dates.
Compare the barcode and any NAFDAC registration number against official sources when possible.
Buy from trusted vendors; keep receipts and photos if you suspect a product is counterfeit and report it to NAFDAC.
NAFDAC and Promasidor have been approached in past cases to help trace counterfeit supply chains; consumers who find suspect sachets are encouraged to report them to the agency’s complaint lines or through Promasidor’s customer-care channels so the product can be tested and, if necessary, removed from sale.
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